With the continuous development of the advertising industry, advertising machines are the mainstream equipment for contemporary publicity, especially elevator advertising machine products. But how much do we know about elevator advertising in daily life? The following will explain to you the four advantages of advertising selection.
1.In today’s modern cities, residential areas, office buildings, shopping malls and other places with a lot of traffic, people go up and down the elevator at least twice a day, so the repeated reading rate of elevator advertisements is much higher than that of other media. Of course, given the same advertising expenditure, get twice the result with half the effort. Secondly, people who come in and out of office buildings are usually middle-to-high-end consumer classes, and their potential purchasing desire after reading advertisements is much higher than other classes. Office building maintenance and safety management advertising effects can naturally achieve the best. Thirdly, the elevator door is a relatively independent space. Placing advertisements at the elevator door will not affect the overall environment and appearance of the community, and the degree of man-made destruction of nature is low.
2.Taking the elevator up and downstairs is a monotonous and boring thing for most people. Usually when people are waiting for the elevator or when the elevator is running up and down, it is also the most boring time. They have strong and subconscious visual needs. The appearance of the advertising naturally becomes the center of vision. Therefore, if the building elevator advertising machine is exquisitely made, high-definition, high-brightness, wide-viewing angle, and highly decorative, people will not reject it even if they read it many times.
3.Elevator TVs hang LCD advertising machines in front of the elevator doors of some high-end office buildings, specialty stores, subway cars, financial jewelry stores, and hotels to play some advertisements for cars, real estate, mid-to-high-end clothing, cosmetics, jewelry, etc. In addition, Includes major domestic and international news and fashion information. The people who come in and out of these high-end buildings are usually senior employees, white-collar managers, and high-level people. For them who regard time as money, some people think that this can make full use of the time waiting for the elevator and get some from the LCD advertising machine waiting at the elevator entrance. Valuable information.
4.Elevator TV In order to cooperate with the management of the building in large high-end office buildings, the property department will hang up many public service advertisements from time to time, such as elevator safety guides, anti-theft instructions, fire prevention and disease prevention, etc. Since the advertisements in the elevator rooms are generally made more exquisitely, they not only assist the management of the property department, but also give people a pleasing aesthetic feeling. Regarding posting advertisements in elevator rooms, the property management department believes that it is beneficial and harmless to the owners. The proceeds from the advertisements are mainly used to fund property maintenance of the building, which relatively reduces part of the burden on the owners.
